Should I save or should I invest? 🤔

Hello, hello!

If you’re anything like me (and I acknowledge not everyone is), you have probably hemmed and hawed over some business investment you were thinking of making.

”Should I invest in XYZ, or should I save my money for something else?”

There are a lot of different ways we can look at this question, from a cash flow perspective, from a “what does my business actually need right now” perspective, and many more.

But my number one thing to ask myself (and my clients) when this question comes up is this:

”If this investment completely tanks, and I mean COMPLETELY tanks, am I okay with that?”

Because here’s the thing. We (and by “we” I definitely mean “I”!) can often fall into the trap of putting a lot of pressure on our business investments. Every course is THE course that will help solve a problem. Every strategist is THE strategist that will, again, solve a problem. And yes, of course, that’s the ideal situation! We identify a problem, invest in a solution, and fingers crossed, the problem is solved.

It’s when we start thinking of any one investment as the linchpin to our success that we get into trouble. That’s WAY too much pressure to put on any one investment, whether it’s a $27 pocket product or a $5,000 mastermind course.

But if we can approach any given investment as an experiment, as something we’re trying out, then we’re lessening the pressure and allowing for mistakes, grace, and growth. Both in ourselves and our businesses.

Bottom line: If any one investment failing means that our business (or our morale) also fails? That’s when I consider the price to be too high, both monetarily and emotionally. Best to save your money, at least for now.

All the (consensual) money hugs,

P.S. As I mentioned, this is my #1 favorite question to ask when you're hemming and hawing between "spend" and "don't spend". ​Here are 9 more REALLY good questions​ to ask yourself before investing in a course/mastermind/membership.